$(function() {
  $('.more_box').each(function(){
    var simple_accordion_title = $(this).attr('title');
    var simple_accordion_link = 
      $('<a class="simple_accordion_link link01" href="javascript:void(0);">' + simple_accordion_title + 'を読む。</a>').toggle(
        function(){
          $(this).text(simple_accordion_title + 'を閉じる。');
          $(this).parent().next().slideDown();
        },
        function(){
          $(this).text(simple_accordion_title + 'を読む。');
          $(this).parent().next().slideUp();
        }
      );
    var simple_accordion_p = $('<p></p>').append(simple_accordion_link);
    $(this).css({'display':'none'}).before(simple_accordion_p);
  });
});